- 💡 Airbnb wrote a script to automatically post each new listing to Craigslist bringing them loads of free qualified renters
- 💡 PayPal wrote a script to message eBay sellers, pretending to be a buyer, to ask if they would accept payments via PayPal. Sellers thought their buyers wanted PayPal, so they quickly added the payment option
- 💡 Canva created thousands of SEO-optimized pages with design templates and tutorials because they realized many basic design tasks start with a Google search like “award certificate template”
- 💡 Facebook and LinkedIn created an onboarding process in which new users automatically invited friends and colleagues to join
“With every growth experiment you're fundamentally learning and making progress toward a simple question: How are we going to grow this business?”
Insightful reading on the subj
#startup #knowledge
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