Naturally Artificial by Sergey Osipov
Naturally Artificial by Sergey Osipov
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Easiest Biz To Start. Creative Agency in Gaming

Naturally Artificial by Sergey Osipov

Hi, I’m Sergey Osipov (@s_osipov) 🦄 Unicorn co-founder. Investor 🎙️ Host of Naturally Artificial founder-to-founder talks in the AI era 💡 Join for unfiltered startup wisdom! #AI #Startup #RollUps #Founders #Investing #Tech

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AI is cheaper than craft? Not in gaming! 🎮 Players hate AI. AAA studios get cancelled. Community revolts👾 So yes, studios use AI. But you can't say it out loud. Not publicly. Not even close. The elephant in the room: an industry worth $200B+ is quietly building on tech it's ashamed to admit using

My guest is a co-founder of Playsense, a top-10 creative agency globally in the space, making trailers for Riot, Wargaming, Ubisoft, Tencent. One of the most awarded European creative powerhouses

Alex Brodsky says a marketing agency is the easiest biz to start. Your first clients ARE your investors. But how do you survive in a market that is still down from the pandemic?

The episode is full of insights for all ad/marketing/creative teams and their clients. I’ve founded 2 agencies, after all :) So, go ahead and watch it on my Naturally Artificial YouTube

🎬 https://youtu.be/fNa5AA96PeE 👈

#VideoGames #AI #GameMarketing #AIinGaming #CreativeAgency #AAA

Two men in a studio interview seated on chairs facing each other under warm studio lights; podcast setup with microphones.
Studio recording of a Naturally Artificial interview.

Discussion

Artyom
Nothing wrong with using AI as placeholders in development alpha stage for example, but yeah change them with real work for actual release
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Sergey Osipov
Visually no difference :) The only costs are different But players don't care
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Artyom
Sergey Osipov
Visually no difference :) The only costs are different But players don't care
If no one can tell the difference then sure, no one should mind at all :))
☮️ Anatoly Lapshin
The problem is that quality is going down when AI is used to cut costs. No problem when AI is one of the tools while the quality (first of all visual for the games) is the top business priority.
❤2
Artyom
Also I don’t mind paying extra if it is handcrafted If it is entirely AI made (even considering manual input and professionals behind it), price should be adjusted accordingly to productions costs Imagine the outbreak if your “favourite” AAA game was made by AI and still be 99$ without battlepass
💯2
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