AI is an excuse to fire people in gaming. Not about productivity. Studios over-hired during COVID. GameDev boomed. Boom ended. Investments stopped. Two years of painful realignment. Bloodbath. Companies now cite AI in 22% of all 2026 layoffs. In gaming it's the perfect cover story
AI gives worse assets. Can't improve the creative core. Players hate it!
— Why is the quality so bad?
— Because AI is making your logo now
Meet Matt Manarino. Ex Riot/Epic creative director, founder of Summoner. He goes further. People don't like AI because it removes the human from craft and creativity. It represents billions of stolen works without consent. Mass layoffs
Don't wait until you're next. Launch your own agency! The competition from other fired pros is still thin. Creative. Marketing. Influencer. None of it requires investment. One client. That's it. You're in business
Matt is the Frank Zappa of gaming. Eccentric & provocative
Full Naturally Artificial episode on YouTube 👈
Now on Spotify too 👈 — follow 🎧
Agree or think Matt is wrong?👇
#GameDev #GameIndustry #AILayoffs #AIEthics #CreativeAgency
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