Naturally Artificial by Sergey Osipov
Naturally Artificial by Sergey Osipov
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Startup equity: 50/50 has become less common

Naturally Artificial by Sergey Osipov

Hi, I’m Sergey Osipov (@s_osipov) 🦄 Unicorn co-founder. Investor 🎙️ Host of Naturally Artificial founder-to-founder talks in the AI era 💡 Join for unfiltered startup wisdom! #AI #Startup #RollUps #Founders #Investing #Tech

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You and a friend launch a startup. You split the pie 50/50 because it feels fair, right? Nope!

Reality check: less than half of founders did 50/50 in 2025

Three founders? Equal 33.3% shares show up in only 27.3% of cases. Four founders? You see the chart…

Moral: there are no sacred rules carved into early-stage marble. Equity follows contribution, leverage, timing, sweat (and ego). If you truly bring more—aim for more!

I just don’t get why this stat has changed so much for 3-4 founders in in the past year. Your thoughts in comments👇

#Startup #Equity #fFounders #Shares #EarlyStage

Line chart showing share of startups with equal equity splits by founding team size (2, 3, 4 founders) from 2016–2025, highlighting increases in 2025.
Carta chart: share of startups with equal equity splits by founding-team size, 2016–2025.

Discussion

Е
Как правило идея стартапа принадлежит одному человеку. Чаще всего это у него горят глаза и он вкладывает туда всю свою энергию свои ресурсы. И вы правы, что здесь многое зависит от амбиций и эго этого человека. Привлекая в стартап партнёров он чаще всего делегирует часть задач и % предлагается соизмеримо.
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