Realtors will pay marketplaces to show listings to robots

They’re busy doing everything, except thinking how to serve the customer. You know the type: “shareholder meetings,” “touch base,” “alignment calls,” “working on the deck,” “governance reviews,” “syncs,” “internal alignment meetings”… They’ve mastered the art of motion without meaning. Spinning in circles, tail-chasing at enterprise scale. Corporate theatre at its finest: endless activity, zero value. And the cherry on top? Spoke with -a-real estate-marketplace the other day: “We’re trying to see which AI features to implement… but we can’t find anything good at the moment.” Of course. 😘😉 They simply can’t imagine a world where the most profitable move is to cannibalize themselves, serve better the customer, and actually get lots of money in the process. And that’s when the Kodak moment creeps up quietly… and bites.

Api is one thing, and RSS for AI that was presented by MSFT (they called it NLweb or something) is additional one

Hghniiggk

I guess it depends on the market. People are lazy... most of them don't even use filters on the marketplaces. What i would anticipate is that one of the hyperlocal marketplaces being ambitious and driven by the right culture will leverage the ai shift and become global dominator in the field in a very unexpected way. Anyway the road to go is long. I don't believe it's going to be 2026. 2030 is more probable.

I mean marketplaces should start this strategy in 2026. The whole journey will take 5+ years, you are right Changing the biz model kills revenue. Large marketplaces (especially public companies) will not do it anytime soon. When their boards eventually decide to change the biz model, it will be too late This is an academic case from any MBA course The only problem is that we don't know yet what this new [agentic] business model looks like :)

Worth cracking it :)