How much money do we need to grow?

Hi, I’m Sergey Osipov @s_osipov, cofounder of Placy (AI real estate agent). Launched about 20 startups and had some exits, including a unicorn IPO. Sharing here my observations and tips for AI founders. Join! #AI #Startup #PropTech

startupfundraisingseed round

We raised €1M pre-seed in September and launched Placy Pro tests in several countries. Not everything goes well, but our client base is optimistically growing. Mike (Placy’s CEO) and I just chatted that now it's time to start thinking about the seed round

Well, it’s ranging from €2M to €10M in our calculations. More investments mean quicker growth, more revenue, and a sexier startup valuation, right? But €10M dilutes our shares to the verge of losing the founders' control

How to choose €2M, or €5M, or €10M to raise at such an early stage? What % of the company we should propose to seed investors?

Check out the fresh Carta’s pic. It’s pretty standard to keep 55-60% of shares in the founders' hands after the seed round. Following this tip, we should talk about 10-20% of Placy, keeping in mind the existing investors and stock option plans

This makes sense for an equity round. But in the early stages, it's more common to raise funds through a SAFE. So, there’s really no rush to pin down valuation and % right now. It’s just fine to imagine it. And this is the trickiest part. My imagination is going wild over here 🤯😀

#Startup #Fundraising #Valuation

Carta chart of founder ownership across funding rounds, showing dilution and the 55–60% post-seed founders' share guideline.
Carta chart: dilution across rounds and 55–60% founder post-seed share guideline.

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