One of his clients bans all AI use in the contract. That same client invests in AI companies. Weird or ok?
Jonathan Hill has run 1minus1 marketing agency for 22 years. His team built one of Riot Games' biggest tournament platforms in the world, plus work for Xbox and Tencent. So when he answers the ban-or-invest question, he's answering it with 20 people's salaries on the line, not from a keynote stage
Meanwhile: 59% of the TikTok videos come from brand-new accounts. 97 out of 100 YouTube videos for kids is a strait AI slop. Nearly half of the music uploaded to streaming every day is fully machine-generated. >80% is AI-assisted
- Why every gaming studio uses AI and pretends it doesn’t?
- No jobs for juniors. No layoffs, no announcement. AI removed the need
- Anyone can vibecode a platform, nobody can maintain
- The games we'll love in 3 years that are 90% generated
- Players hate AI. Studios use it anyway. Everyone keeps a straight face
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Is it okay to hide the fact that your marketing uses gen-AI? Comment👇
#AISlop #GameIndustry #GameDev #AI
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