- ❤ Funnel: ads → post/landing → webinar → course sales
- ❤ Audience: beginner and practicing psychologists
- ❤ Product: online training (CBT, anxiety, working with guilt)
Результаты:
- ✅ Subscription: €0.59–0.92
- ✅ Webinar registration: €1.19–1.55
- ✅ ROI: ~230% (€357,000 RUB revenue with ₽155,000 costs)
Results:
We launched Telegram Ads from scratch (the client had neither a bot nor a structured Telegram funnel) and…
- — chose a simple funnel: traffic directly to the channel/webinar
- — tested using the “1 channel = 1 offer” principle
- — focused not on channel topics, but on where competitors consistently advertise
- — used максимально simple creatives (solid background + strong offer)
As a result:
The cost per subscription and registration was below KPI, and the best-performing funnel achieved a 2.3x return. We continue working on the project.
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