Social media strategy decision time

Hi, I’m Sergey Osipov @s_osipov, cofounder of Placy (AI real estate agent). Launched about 20 startups and had some exits, including a unicorn IPO. Sharing here my observations and tips for AI founders. Join! #AI #Startup #PropTech

social mediab2bb2c

In the startup world, focus is key. With 10+ global social networks available, it's impossible to maintain a strong presence on all of them at the MVP phase

Well, LinkedIn is a must for B2B strategy. It's vital for recruitment, a hotspot for investors, done: Placy.ai Page — follow, by the way :)

Next step: selecting our primary B2C platform, a testing ground for user engagement and acquisition in April 🤔 Mix your gut feeling with stats, and vote below

Users from Cyprus+Greece:

  • Facebook: 5,8M
  • Instagram: 4,7M
  • TikTok: 3M
  • Pinterest: 2M
  • Twitter: 1,2M

Global grows in 2023:

  • TikTok: 16%
  • Pinterest: 8%
  • Twitter: 7%
  • Instagram: 6%
  • Facebook: 3%
Cityscape with large social media icons (Facebook, Twitter, Instagram) on cubes above buildings, symbolizing platform choice.
Illustration of social networks hovering over a city, visualising platform choices for startups.