Google just showed how Gemini Agent finds rentals. My humble thoughts:
- Aggregators are already dead. Even AI-powered ones. Deep Research or Agent Mode buttons help you gather listings and eliminate duplicates/fakes (not perfect right now, but it’s just a matter of time)
- B2C real estate startups? Forget
- Marketplaces? You’ll be just a spreadsheet with a logo. No extra services will be needed. AI agents can find anything on their own. Listing promotion will be useless. Robots don’t impulse buy
So what should marketplaces do in 2026?
- Enter "milking mode”. Get the cash out while it still flows
- Build an API for AI agents like ChatGPT, Gemini, Placy, etc. Gradually replace humans with software, changing both operations and marketing positioning
- You need a new business model
Painful? Recall the Kodak lesson
#GeminiAgentMode #Marketplaces
