Portals have already ticked the AI box with ChatGPT for support and search. But they just scratch the surface. Their legacy tech is still like old gas cars trying to switch to electric, not replacing the platform – too slow
And their motivation isn't strong. Portals are sitting on an established [subscription] model and customers. Household brand power allows them to raise their prices by 20% per annum. They are literally printing money with 30% EBITDA. Any tech disruption shakes their prosperity, especially when switching to another [transaction] model. Come on, portals don’t want this! 🤐
[related post: Property Portals haven't changed for 20 years]
They end up buying startups for real change as it always happens. For now, teams like Placy lead the AI innovation race
So, giants? Not a major threat
#Portals #AI #knowledge
